Digital Marketing
Online strategies and channels, including search, social media, email, paid advertising and content, that help businesses reach their audience and grow.
Service 07 / 07
Overview
Overview
Our digital marketing work aims to strengthen your online presence, attract the right audience and convert visitors into customers.
Because we also build websites, we can connect marketing to the technical foundations underneath it, from search-engine readiness to analytics.
Scope
What the service includes
- Search engine optimization (SEO)
- Social media marketing across platforms such as LinkedIn, Facebook and Instagram
- Pay-per-click (PPC) advertising campaigns
- Email marketing to nurture leads and retain customers
- Content marketing through articles, video and infographics
How we deliver
The same disciplined process, every engagement.
Each service follows our six-stage delivery approach, scaled to the size of the work.
- 01
Discover
We assess your current systems, processes and goals, and talk with the people who will use what we build.
- 02
Architect
We shape the solution: structure, integrations, data, hosting and the trade-offs between them.
- 03
Build
We design and develop in short, reviewable iterations, meeting with you regularly to gather feedback.
- 04
Validate
We test functionality, usability, compatibility, accessibility, security and performance against your requirements.
- 05
Launch
We plan the release, deploy it and prepare a release guide describing new functionality and what to watch for.
- 06
Evolve
We maintain, patch, monitor and report, and plan the next phases alongside you.
